Great Australian Bight Alliance

Inbound Creative engaged the Great Australian Bight Alliance in the lead up to their ‘Hands Across The Sand’ event held at Brighton, SA; the last leg of a major tour by the group.

As part of our mission in helping brands building the future, we produced a pro bono video of the event with the intent of distributing the final cut across social media in the week of the 2019 Federal Australian Election, aiming to influence the public to vote with the environment in mind.

Drilling In The Bite

This video was created for the Great Australian Bight Alliance to highlight the public opposition and outcry to Equinor’s plan to drill in the Great Australian Bight for oil; a potentially catastrophic endeavour not only for the pristine wildlife and ecosystem, but also for the current established industries that exist there (e.g. tourism).

Just ahead of the 2019 election, it was fitting to make this video centred around a call to action for the public to use their vote wisely for parties that opposed drilling in the bight.